Harness the power
Smell is one of our most powerful senses. Smell (odor) is made up of particles and each of these particles has a mass. We can learn from science that any thing that has a mass no matter how big or small, takes up space. Space plays a major and intricate role in the environment. In theory, the more space an object takes up, the greater presence/influence (which we call prestige) the object has in the environment. By smelling stronger you occupy more space, hence expanding your influence, and by smelling lighter you take up less space, hence moderating your presence. Both concepts can be effectively applied in corresponding situations. Additionally, smell plays a strong role in attraction, due to the fact that odor is used by our cerebral cortex to help create our perception of a particular object, place, or person. Understanding that attraction is the drawing or magnetic ability/quality of an object, place, or person, one can easily deduce that attraction is a must no matter who you are and what you do. Research strongly suggests that if someone is not attracted to you, then the chances are much less likely that they’ll listen to you, trust you or even allow you to lead them. Studies also show that attraction is the base of all human relationships, therefore if an individual is not attracted to you, it would prove to be extremely difficult to form a successful relationship with this person. Moreover, the type of smell plays an entirely inconspicuous role on the neurological emotional level of an individual, mainly because the limbic system is involved in processing smell. Unlike the rest of our senses the olfactory tract doesn’t have an interposed thalamic connection, meaning contrasting the other 4 senses it doesn’t go to the thalamus first. With your primary encounter with a smell/odor, your brain (more specifically your limbic system, olfactory tract) begins forming nerve connections that interconnect the smell with emotions. The proclivities for both smell and emotion are embedded in the same neurological system of brain structures; the paleomammalian brain, more commonly known as the limbic system. The olfactory complex also interacts directly with the hippocampus, a brain area involved with the formation of new memories. “No other senses have this kind of deep access,” Dr. Rachel Herz, Professor at Brown University, says.
By the limbic system being involved in the olfaction process, smell plays a role in visceral emotions and responses; which are emotions and responses that we aren’t consciously aware of and responsible for. With the aforementioned information assumed as being understood, we know that smell plays a part in behavior beyond our conscious processes and regulations. By placing certain aromas in stores, (particularly sweet ones), you can increase the amount of time the average customer spends in the store, and increase the amount of product that the individual will buy. Consequently, the longer someone stays in a store, the more likely they are to buy something, and if someone has there mind made up on purchasing an item, the longer that person stays the higher the odds they will buy more. One can easily deduce that the type of scent plays a role on the subconscious, human behavior. The power is not the knowing of this information, but in the application of the aquired knowledge. With years of our research and countless hours of development, we have brought this said power to you. We believe in innovation and that everyone should have an opportunity to be the best. You can harness this power to boost your business, personal relationships, influence, and establish more control over your environment. With our product the possibilities are endless. What you do with this power is entirely up to you. When will you take control?